Paid Media Specialist - Google ads (London)
Are you a data driven expert in all things google ads? Join us to play a key role launching exciting brand and performance campaigns globally.
Lotus Cars builds world-class, high-performance and lightweight sports cars that are sold all around the world.
To bring the company to the level we want it to be, we are looking for a Paid Media Specialist - Google ads in the Global Marketing Department to join us in our Global Commercial HQ based in London.
Summary:
Lotus is looking to build its global inhouse media team. We are looking for a Paid Media Google Ads Specialist with experience across YouTube & google search to support our google ads manager. You will play a key role in executing the google search and video campaigns, as well as the day to day optimization and reporting of activity. You will be responsible for setup and running activity across multiple languages, regions & markets globally. You will be running both brand and performance activity strands to help Lotus achieve its Vision 80 ambitions and more.
What you'll do:
• Support the manager in building plan and strategy for paid search & paid video and day to day execution of plan with data backed insights and reasoning.
• Setup and run google search & video plan and campaigns across all markets & regions.
• Daily optimization and regular analysis of live activity to ensure activity is running according to plan.
• Reporting and analysis of performance at daily, weekly, quarterly, yearly intervals.
• Provide input to manager based on campaign results and analysis to feed into optimizations & upcoming planning cycles.
• Support execution of testing & measurement plan:
o Setup & track incrementality, brand & search lift studies
o Plan, execute, report on A/B tests
• Stay up to date on new tools, platform updates, innovation that can improve activity in channel.
What you'll bring:
• At least 2 years of proven experience on Google search & video (YouTube)
• Agency background preferred
• Experienced with basic certified qualifications for Google ads:
o Google ad - search
o Google video (YouTube)
• Experience with running multiple complex campaigns at once particularly on YouTube.
• Knowledge of tracking & measurement to ensure data and optimization accuracy for setup, and reporting.
• Measurement & tracking experience:
o GA4
o Search & brand lift studies
What we offer:
In addition to a competitive salary, you will have access to the following benefits:
- 25 days’ holiday plus bank holidays
- Hybrid working
- 6% pension contribution
- Discretionary annual bonus scheme, based on your contribution and the performance of the company
- Private Healthcare
- Group income protection based on length of service
- Paid time off for medical appointments
- Family Friendly policies
- Exclusive Employee discount, wellbeing and recognition platform #ForUSLOT
Additional Information
- This role will be working from London Global Commercial HQ.
- Candidates must be eligible to work in London without VISA sponsorship.
Our Company:
Group Lotus is a leading sports car manufacturer with a 75-year long history of iconic designs, groundbreaking engineering and legendary victories on the F1 track. Today we are transforming into a truly global performance car brand focused on the electrical future. In 2022 we launched the Eletre, the world’s first all-electric hyper-SUV, and in 2023 Emeya, our fully-electric Hyper-GT. By 2026 Lotus will produce three more all-electric lifestyle models that change the game.
As part of the Lotus team, you push boundaries. Those of the car industry and of your own. Every member of the Lotus family has some of the pioneering mindset of founder Colin Chapman in them.
We're not just a car company; we're a diverse mix of talent from all walks of life. At Lotus Cars Europe, we firmly believe that diversity and inclusion are not just buzzwords but essential pillars of a thriving and successful organization. Read more here: Equity, Diversity & Inclusion in Lotus Cars Europe.
Do you want to know what Sophisticated, Rebellious and Pioneering means for Lotus Cars? Come and take a look at our career site and join the incredible adventure: https://careers.eu.lotuscars.com/
- Department
- Systems & Digital Marketing
- Locations
- London
- Remote status
- Hybrid Remote
London
limitless
For over 70 years, Lotus has led the pack. We dare to drive differently and set new standards for innovation and achievement.
A particular combination of art and science - the technical and the aesthetic, the form and the function - is fundamental to our work here at Lotus.
Paid Media Specialist - Google ads (London)
Are you a data driven expert in all things google ads? Join us to play a key role launching exciting brand and performance campaigns globally.
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