Lotus Cars designs and builds world-class, high-performance, lightweight sports cars sold across the globe. Lotus Cars Italia is the local entity responsible for growing the brand across the Italian and Spanish markets. To support our continued expansion in South Europe, we are looking for a Marketing Specialist to join our Milan-based team.

Summary:

This role plays a key part in strengthening the South Europe organisation by executing a wide range of marketing, communication, and operational activities. You will support the Marketing department, coordinate local communication and local events, manage reporting processes and collaborate closely with the Sales Team on daily performance. The position also includes administrative responsibilities such as preparing internal and external presentations, managing quotes, invoices and budgets, and responding to dealer enquiries. This is a true 360° marketing role in a fast-paced, premium environment.

Key Responsibilities:

Brand, Strategy & Internal Support

• Support Sales and Marketing teams in implementing brand strategy across South Europe.

• Manage administrative processes (quotes, invoices, documentation, etc.).

• Coordinate with external agencies and internal stakeholders.

• Monitor and manage the marketing budget.

• Develop internal reporting to track daily performance.

• Analyse KPIs, leads and funnel conversion to support commercial growth.

• Continuously optimise tools, processes, and reporting methodologies.

• Prepare presentations for Top Management.

Local & National Communication

• Define and implement media plans across Italy and Spain.

• Support with proofreading, localisation, and deployment of CRM communications (prospect and customer emailings).

• Develop and execute local partnership initiatives.

Dealer Network Support

• Provide ongoing support to the South Europe Dealer Network.

• Develop and implement local marketing plans with each dealer.

• Monitor the correct execution of local social media activities and brand consistency.

• Ensure proper usage of brand assets, guidelines and POS.

Events

• Plan, organise and manage local events, test drives, and activations.

• Manage cars, logistics and POS materials for events.

• Produce post-event reporting and performance evaluation.

Requirements:

Essential

• Minimum 5 years’ experience in Marketing within the automotive or premium/luxury industry.

• Strong communication and interpersonal skills.

• Ability to work in a fast-paced, dynamic environment.

• Analytical mindset with creative and strategic thinking abilities.

• Solution-oriented and hands-on approach.

• High attention to detail, aligned with premium brand standards.

• Willingness to travel across the region.

• Excellent command of Microsoft Excel and PowerPoint.

• Valid driving licence.

• Fluency in English and Italian; Spanish is a strong plus.

Desirable

• Bachelor’s or Master’s degree in Marketing, Public Relations, Communications, or Automotive Business.

• Strong coordination skills, structured and process-driven approach, numbers-driven mindset.

What We Offer:

• 26 days of annual leave to relax, travel, or recharge.

• Hybrid working model: office presence when needed, flexibility to work from home.

• Meal tickets and a €250 wellness allowance.

• A diverse and international team environment with colleagues from various countries and backgrounds.

Additional Information:

• This role is based in our Milan office under our flexible working policy.

• Frequent travel is required; candidates must be able to travel freely without restrictions.

• Applicants must be eligible to work in Italy without visa sponsorship.

Our Company:

Group Lotus is a leading sports car manufacturer with a 78-year long history of iconic designs, groundbreaking engineering and legendary victories on the F1 track. Today we are transforming into a truly global performance car brand focused on the electrical future. In 2022 we launched the Eletre, the world’s first all-electric hyper-SUV, and in 2023 Emeya, our fully-electric Hyper-GT.

As part of the Lotus team, you push boundaries. Those of the car industry and of your own. Every member of the Lotus family has some of the pioneering mindset of founder Colin Chapman in them.

We're not just a car company; we're a diverse mix of talent from all walks of life. At Lotus, we firmly believe that diversity and inclusion are not just buzzwords but essential pillars of a thriving and successful organization. We welcome applications from individuals of all backgrounds and are dedicated to providing reasonable adjustments during the interview process. If you require any special assistance or adjustments, please let us know in advance so we can ensure a fair and accessible interview experience. Our goal is to create an environment where everyone can thrive.