Lotus builds world-class, high-performance and lightweight sports cars that are sold all around the world.

It is a hugely exciting time for Lotus as we transform from a UK sports car company into a truly global performance car business and brand. Our critically acclaimed models are 100% ‘For the Drivers’ and at the heart of the transition is a bold and ambitious product-led offensive. The striking new Emira is the last petrol-powered Lotus sports car and the best of breed, while the stunning Lotus Evija hypercar is the world’s most powerful series production road car. They will be joined by four all-new and all-electric premium lifestyle models, starting with the first Lotus SUV in 2022 and ending with an all-new electric sports car in 2026. And that is just the start.

More information on working at Lotus and the exciting future for Lotus can be found https://uslot.lotuscars.com

Summary:

To bring the company to the level we want it to be we are looking for an internationally focused Marketing, PR & Communications Manager – for Sweden, Norway and Denmark - based in Sweden.

Role will work closely with the European Marketing team, Lotus Dealer network, the Lotus Regional Team, and appointed agency to facilitate development of robust short and long term marketing, PR and communication plans as part of the short and long term Lotus overall business plan process. Role needs to be responsible for preparation, execution and follow up on planned marketing, PR and communication activities, and prepare financial support applications for approval.

Key Responsibilities:

• Definition of marketing plan that meets the required standards to meet business objectives.

• Conduct post event analysis to understand effectiveness of action, and feed this information into the marketing plan process.

• In conjunction with the Head of Brand Marketing input key information into the European marketing plan.

• Develop and manage regional advertising/digital campaigns across the markets, in conjunction with appointed agency.

• Provide Digital assets for regional use, and ensure usage and support at time of national based campaigns.

• Take responsibility for management of Marketing budget, keeping track of spend and allocation of spend to correct categories, in conjunction with Head of Cluster and Financial Controller.

• Be the local point of reference for PR activities in the region.

• Build relationships with Press and Media and ensure visibility for the Brand and its products/stories.

• Collaborate with and support the European PR and Events team when planning activities in the Region.

• Foster, grow and nurture relations with digital media and social influencers.

• Lifestyle PR in full alignment with the European strategy.

• Contributing to the collective PR function’s overall commercial business objective – working closely with the sales and marketing team and in-line with the business’s priorities.

Key Requirements:

• Degree in Marketing, Sales, commercial disciplines

• Previous experience in Sales, Marketing, working with automotive dealers

• Some experience of automotive dealer marketing/sales

• Knowledge of Lotus and competitor products

• Excellent digital skills

• Attention to detail, dogmatic, good relationship builder, able to work as part of a small team

• Ability to work to deadlines, hands on approach, motivated to get results

• Excellent Microsoft Office and budget management skills

• International media landscape and Global automotive media knowledge

• Effective and eloquent communicator in English – written and verbal

• Fluent in Swedish is mandatory and any additional European languages in the region would be a plus

Benefits:

• Bonus scheme

• Pension scheme

• Inclusion in the Company Mobility Scheme

Additional Information:

Travel in the region will be expected as a regular feature of the role. Applicants must therefore possess the ability to travel freely without restrictions.

Candidates must be eligible to work in Sweden without Visa sponsorship.